For all those in the UK who feel Twitter is just an American phenomenon and seems to be going great guns only in the United States, here is a reality check. According to a recent study conducted by Hitwise Intelligence,
“Twitter receives the largest amount of its traffic from the USA, but its penetration is greater in the UK market. For the week ending 17/01/09 www.twitter.com ranked as the 291st most visited website in the UK, accounting for 0.024% of all Internet visits; while in the USA it ranked 350th, picking up 0.020% of all Internet visits. However, the US may overtake the UK the week following the surge in Tweets during Barack Obama’s inauguration. The new American President is already the most followed person on Twitter, with over 144,000 followers.”
The presence of Celebrities like Stephen Fry, John Cleese, Andy Murray and Jonathan Ross has further worked a magical spell in alluring tons of fans in the UK to flock to Twitter. So what is it about Twitter which has got even the celebrities onboard? As we know most people today are “money rich – time poor” and need a swift way of communication. Twitter definitely seems to be the answer to this requirement. It is a micro-blogging site where you deal with just 140 characters. That is as good as SMSing over a cell. Even the busiest of folks can within a matter of few minutes keep in touch with their friends, family, fans, clients, customers or to sum it up any followers. Another great advantage of Twitter is that you don’t have to be hooked onto your browser all the time. There are various third party desktop applications like Twhirl, Tweetdeck which make working on Twitter a breeze. The real icing on the cake is you can tweet(message) using even a cellphone or any net enabled device. The picture below shows the top social network sites in the UK.
Twitter seems to be attracting mostly the youth in the UK but an interesting fact to note is that 17.3% of the UK visitors to Twitter are between 35-44 age group. Presence of users from diverse age groups means great news for digital marketers who can use Twitter to generate traffic to their website, keep track of trends, check whether their client’s brand has a positive or negative image among the tweeps and also provide customer service to those who express grievance on Twitter. The traffic on Twitter is growing manifold and in the process is generating big opportunities for marketers in the UK. There is no denying the fact that this is not just a fad and is definitely here to stay. (via Hitwise Intelligence ).
Stay tuned for most posts on Twitter. In the meantime splash a quick comment and share your views.
Click here to follow me on Twitter.