Today if consumers are the “bees”; then blogs, social networking sites and virtual worlds form the “honey”. The information Holy Grail (internet) is now not just a geek’s way of showcasing talent but has become a company’s way of showcasing its products/services. Web 2.0 is not just about a one way stream where companies’ fire marketing messages at consumers instead it’s now a two way channel where consumers interact with each other and the company.
Smart companies are using the blogosphere and social networking sites in their marketing efforts. The ones who are still relying on the traditional TV; print media etc are not seizing a remarkable opportunity unfolding in the digital space. Facebook, second life etc are like a company’s dream come true as they bring people (target audience) together. It is this “dream-come-true” feature that is pushing companies to develop and unleash social media marketing tools. In most of the cases it is possible to measure the effectiveness of such a digital marketing effort making it a powerful way to make the most out of every marketing dollar.
