Is your company sick and tired of everyone around insisting on creating a blog? Sounds too good to be true that just by blogging about your product and using online communities your company can generate sales leads? And even if were really true you feel its damn time consuming and worse immeasurable?
Let’s just assume that the idea of blogging to generate sales is indeed airy fairy but there is one measurable reason why a business should indulge in blogging and that is for search engine rankings. For instance: If you are a management consulting business, you can set your own blog giving users/clients valuable information on latest consultancy trends, best practices, state of the art business solutions etc. This will encourage people to visit your blog.
The more traffic to your blog implies more leads, better inbound links to your site and better search engine rankings. Now imagine generating same number of leads by paying Google for PPC (pay per click). You would inevitably end up shelling out loads of money. However, thanks to your business blog you are getting a better page ranking and advertisement free of cost. So that leads to the equation, Business blogging = Search engine optimization!
